The gaming execs discussed what Quake Live brings to the table, how the ad-supported gaming fit in with id's mobile and top-tier development strategy, what PCs still have over consoles, and how the PC is the "junior partner" in id's cross-platform strategy for Rage and its latest-and-greatest game engine, Tech 5. With id expecting to flip the switch on as soon as next month, GameSpot sat down with id Software founder and technical director John Carmack as well as executive producer Marty Stratton. Nearly a year on and a partnership with in-game advertising kingpins IGA Worldwide later, id is preparing to open the floodgates on, the platform that will host the free-to-play, browser-based Quake III Arena. However, forgoing the traditional brick-and-mortar distribution channel, and outright leapfrogging the fledgling digital download market, id revealed the game would be streamed as a native application through an everyday Web browser. Since then, the developer has maintained its position as a technological innovator, thanks in no small part to programming wunderkind John Carmack.Īt last year's QuakeCon, the notable studio first teased its next ambitious effort in the gaming industry, announcing a free-to-play, ad-supported version of Quake III Arena. After all, the Mesquite, Texas-based outfit dramatically revolutionized the gaming industry in 1993 with the groundbreaking first-person shooter Doom. It isn't at all unusual to hear the words "pioneer" and "id Software" uttered within the space of a breath.
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